Boom Financial Android App

I was the Lead UX designer for the Boom Financial Android App. I worked directly with the CEO, VP of Product, the development team, the marketing team and an outside visual design firm to design the application. I was responsible for concept brainstorming, leading workshops, conducting user research, and creating product wireframes and prototype. 

Boom's audience was underbanked and unbanked immigrants. When the project initially started, we focused on Mexican immigrants, because that was our entry market, as Mexican immigrants send over $8 billion dollars a year back to Mexico from the United States. However, after receiving a round of funding from Digicel, a Caribbean cellular carrier, the focus shifted to underbanked and unbanked Haitian immigrants and the initial launch was taking place in Haiti.

From a user research perspective, I was able to easily find a Mexican immigrant user base in Northern California to interview and utilize for usability testing. By switching to a Haitian user audience at the last moment, I had to rely on others to collect feedback from a Haitian user audience in Haiti and Florida. There is no Haitian population in California. As a designer I had to make design decisions based on design patterns for Android and the Web, and base the UX on existing research we had done with Mexican immigrants.